MANILA — Anne Curtis turned heads at the ABS-CBN Ball 2025 with a stunning red gown by Nicole + Felicia, but her elegant look unexpectedly sparked a viral meme after social media users spotted a similar version on an online shopping site.

The actress and “It’s Showtime” host wore a floral-inspired piece that featured a dramatic bouquet of red roses on the back. While fans applauded the simplicity and sophistication of the gown, some couldn’t help but notice the uncanny resemblance to a cheaper dupe available online — prompting side-by-side memes captioned, “Who wore it better?”

Anne flew back to Manila to attend the high-profile event with her co-stars from the upcoming Philippine adaptation of the Korean drama It’s Okay To Not Be Okay, where she stars alongside Joshua Garcia and Carlo Aquino.

In an interview, Anne shared why it was important for her to be present. “Aside from the glitz and glam, there’s a bigger purpose behind this ball, right? So I really want to be part of it,” she said. “There’s so much meaning and of course there’s so much more behind it than just being beautiful and glamorous.”

She emphasized her continued support for the Kapamilya network and the ABS-CBN Foundation.

Despite the memes, fans still praised Anne for her poise, humor, and advocacy — proving she can pull off any look, viral or couture.